Transforming the sales force of a leading bank into Trusted Advisors
Empowered over 180+ learners through a comprehensive Sales Certification Program, customized for Business Relationship Managers and Team Leads.
The Business Objective
To build a competitive Working Capital Products team capable of driving growth and success. To empower them in the competitive market, this initiative focused on:
- Elevating Sales & Client Relationships: Equip BRMs with skills to effectively manage the sales funnel and build stronger client connections.
- Strengthening Communication & Collaboration: Improve communication skills for better client interactions and internal collaboration.
- Building Trusted Advisors: Position themselves as strategic partners, not just salespeople.
- Effective Leadership: Develop leadership qualities to inspire, motivate, and drive performance within their teams.
- Client-Centric approach: Enhance customer service skills to handle escalations effectively and foster stronger relationships.
How AntWalk Helped
Customized Curriculum designed for over 180+ learners, with 8 core sales competencies.
Expert Insights From professionals from the country’s top banks - ICICI Bank, HDFC Bank, and Yes Bank.
Certification was done using quizzes, in-class engagement evaluations, and a final one-on-one Sales Viva.
Learn, Apply & Assess Framework. Practical application with 1:1 viva assessment.
AntWalk stepped in as a trusted partner, crafting the "Mastering the Art of Sales" certification program. This intensive 2-day workshop went beyond traditional training. Here's what set it apart:
- Customized Curriculum A customized Sales Certification program designed for over 180+ learners, it addressed 8 core sales competencies. From effective communication to deal closures, it covered the entire sales journey.
- Learn, Apply & Assess. The program combined interactive learning with practical application and 1:1 viva assessment. It equipped participants with core sales competencies and power skills for success.
- Expert Insights The program incorporated personalized 1-on-1 sessions with seasoned sales professionals from the country’s top banks - ICICI Bank, HDFC Bank, and Yes Bank.
- Rigorous assessments Certification was done using quizzes, in-class engagement evaluations, and a final one-on-one Sales Viva. With an impressive 60% pass rate, 110 out of 133 young professionals successfully earned certification.
97%
Of learners rated our training content 10/10
67%
CMI before program – 67%
76%
CMI after program – 76%
Impact
- Improvement in ARCH score ARCH score increased from 67% to 76%. Specific areas like lead generation and account management saw significant growth.
- Leadership Development Participants demonstrated a significant advancement in leadership qualities and motivation. They were able to inspire their teams effectively and drive performance, fostering a culture of excellence within their teams.
- Enhanced Communication & Teamwork Communication skills soared, leading to better client interactions. Teamwork strengthened, with participants readily using their newly acquired skills in everyday scenarios.
- Trusted Advisor Positioning The program equipped participants with the skills to position themselves as trusted advisors, not just salespeople. This resulted in improved customer escalation handling and overall client satisfaction
ARCH (Assessment for Role-specific Capability and Human potential), is a powerful AI-powered tool that helps organizations gain a scientific and holistic view of their people's capabilities across individual, team, and organizational levels.
